When it comes to having a successful blog many different qualities come into play. The blog has to grab people's attention in distinct ways and make them want to stay and or come back every time the author posts. Qualities like themes, author's voice, the multimedia used, the quality of the writing, how often the author posts and if the author gives credibility to others when needed are extremely important in a blog. A great example of a successful blog according to these six qualities would be LifeHackers by multiple authors. (Yazmin Olvera)
Lifehacker.com is all about ways and things to do to make life easier or better. Most of the posts on their blog keep true to that theme, with posts such as “Top 10 ways to fix your terrible posture” and “This weather cheat sheet makes sure you always have factoids in your back pocket.” It’s nothing huge, but they are little things, that if you do them, will make your life easier or better in some way. My only issue with the blog is that in between the real posts are ads and some of them are designed to look like real posts with titles that are similar to real life hacks. (Dustan Sepulveda)
This raises the question of how can a blog keep a constant theme with different authors and even ads mixed together. On the issue of author voice, lifehacker.com succeeds surprisingly well. The individual authors all know the theme of the blog and structure their content to match that theme. Sure, posture has nothing to do with a weather cheat sheet at first glance, but really both authors want to help improve others’ lives. The blog entries are all written with a conversational style that makes them easy to read and also ties them together, so the reader doesn’t notice the authors are in reality different people. (Dustan Sepulveda)
The multimedia choices Lifehacker utilizes for blog entries are not only helpful, but are also appropriate for the audience. As this blog is frequented more often by the reader, it will become apparent that a team of professionals sit behind the curtains. At no time does the reader become inundated with pop-up ads, misleading posts, or click bait. To pay the bills, there are ads, but not an overbearing amount to deal with. (Daniel Bell)
The quality of writing of Lifehacker offers is exceptional. Regardless of which team member wrote any given article, the author's voice is relaxed, straight to the point, and feels like an attempt at a conversation with the reader. The blog, as a whole, is organized and easy to read. (Daniel Bell)
In this blog, the group post more than once a day. There are more than one person in this group that post frequency.(Nirakaran Malla)
At the bottom of each post, they illustrate the person's name and gives credit to the person who put the picture together but they don't give us the link where they got the picture from. (Nirakaran Malla)
LifeHackers has great tips and tricks for an everyday use. Going from health, lifestyle, recipes, to technology, shopping deals and educational tips. The range of topics they write about is so spread out, that it seems like they cover just about everything! This blog does such a great job on keeping their audience engaged and entertained everyday of the week that it keeps them going back to www.lifehackers.com every time. (Yazmin Olvera)
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