Recurring Themes- 8. This blog is for folks who enjoy the great outdoors, not the homebodies who don't. The content is usually driven by new clothes, gear, or gadgets that allow for a proper stylish stroll through the woods.
Author Voice- 5. The posts are, for the most part, just glorified sponsored content. More often than not it feels like I’m talking to a salesperson, not someone who can tie a half-hitch.
Multimedia- 7. Everyday Carry uses many forms of multimedia, but it almost all appears as ads. I don’t feel like they use it to help convey an opinion on the gear being showcased, but as attempts to pursue the reader to buy it.
Good Writing- 7. I’ve yet to find any grammatical errors, however the overall message to the reader has the ‘buy what we use’ feel as opposed to ‘here’s one piece of gear you could use’. Consumerism as an ideology is pushed, not any clothes, gear, or gadgets that enhance hikes, camping trips, or even work in the field.
Frequency- 7. While posts are frequent, it seems they just replace one piece of gear for the next new one, not the superior product. The content is ample, just not sufficient for anyone truly dedicated to exploring outside the concrete jungle.
Credibility- 6. Links are included, but not frequently. Overall the site is for a niche group of folks- not only is Everyday Carry for those of us who like to traverse all that Mother Nature has to offer, but for the ones who have disposable income to continuously update their clothes, gear, and gadgets.
Dan
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